Tools and providers
How to find UK fitness influencers on Instagram for brand campaigns
How UK brands find fitness influencers on Instagram: search terms, hashtag and location checks, vetting steps and a table for micro and macro briefs.
Topic
creator vetting
Rules and ethics
Wellness creators for UK health brands: who to watch
UK health brands can shortlist wellness creators such as Dr Louise Newson, Dr Hazel Wallace and Ella Mills, then check claims, disclosure and UK audience data.