Rules and ethics
Fitness influencers: when disclosure draws an ASA complaint
What follows when a UK fitness influencer's disclosure is challenged: the ASA ruling, sanctions, Trading Standards and the records that answer a query.
Topic
asa
Rules and ethics
Belfast creators on UK advertising rules and cross-border Irish work
Fitness influencers in Belfast must apply ASA and CMA rules plus CPUT Regulations 2008, and handle cross-border Irish marketing with clear disclosure.
Measurement
How to audit UK fitness influencers' audiences
Use a three-step audit to assess UK fitness influencers' audiences, review growth patterns and comments, and request insights before a campaign.